Executives Need to Invest in Understanding the Customer Experience

Delivering superior customer experience (CX) is a mandate that now extends well beyond the bounds of customer service, support, sales, or IT departments. It requires a cultural shift that emphasizes pervasive information sharing and intent analysis across the enterprise. Executives not fully immersed in CX leave their organizations open to churn and reduced market presence. Executives across all domains need to step up and lead their organizations’ CX efforts in order to survive.

World Wide | Dirección, Compras / Ventas | Gestión de Empresas | Jue, 09/03/2023 - 08:52