Sales Teams Need to Stop Focusing on the Customer Funnel

Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking about a value chain to an experience chain. The value chain is about moving products from the point of production to consumption. An experience chain starts with the customer and aligns the touchpoints inherent in omni-channel buying journeys. This goes beyond “experience marketing” where brands highlight how their products can make the buyer’s life easier or more productive. It’s about the journey from need recognition through evaluation to purchase and post-sales activities.

World Wide | Compras / Ventas | Gestión de Empresas | Mar, 14/03/2023 - 09:12