Research: How People Feel About Paying for Social Media

Social media services such as Twitter, Facebook, Instagram, and Snapchat have implemented pay-for-subscription services (Twitter Blue, Snapchat Plus, and Meta’s bundled Facebook and Instagram Blue Badges). The buzz from users, long inundated with a large number of advertisements but now also facing subscription fees, is passionate and increasing. We asked a nationwide sample of 1,056 users for their opinions of these subscriptions (with a sampling margin of error of less than 3 percent). We analyzed 1) what users expect, 2) the quality of features, 3) prices given the quality, 4) ideal social media services, and 5) how likely the users are to subscribe.

World Wide | Compras / Ventas | Información, Tecnología | Jue, 06/04/2023 - 10:06