Older, wealthier viewers are falling out of love with the BBC as its overall audience continues to decline.
Britons spent an average of two hours and 22 minutes a day with the national broadcaster’s television, radio and digital services last year, down 19 minutes since 2017. Middle-class and older people have been the BBC’s most devoted audience but even they are starting to drift away, according to the media regulator Ofcom.
The proportion of over-55s with a positive impression of the BBC has slipped from 64 per cent to 62 per cent in two years, while the corporation’s reach among higher socio-economic households has fallen from 96 per cent to 92 per cent.
“Reach is decreasing among these loyal groups, and older audiences in particular
